- Origin: Sidama, Ethiopia Alo Farms
- Variety: Arabica Heirloom
- Process: Natural
- Roast Level: Light
- Altitude: 2,400 MASL
- Roast Type: Filter
- Tasting Notes: Floral, Blueberries, Grapefruit, Caramel
Our Philosophy at Primal Brew
At Primal Brew, we believe every cup of coffee is a story worth sharing. As a micro roaster, our mission is to unlock the full potential of each origin we roast and deliver that story through a memorable cup of freshly brewed coffee. Roasting in small batches allows us to focus on detail and quality at every stage of the process, ensuring our customers enjoy the full bean-to-cup experience.
Coffee Packaging
We package our coffee in eco-friendly, resealable pouches made from MOPP/PE/PET/AL with a one-way valve. This design ensures that carbon dioxide from the beans can escape, while keeping oxygen out, preserving the freshness of the beans for an extended period. The zip-lock feature allows for easy resealing, making the pouch reusable. We encourage our customers to reuse and recycle the coffee bags as part of our commitment to sustainability.
Storage Tips
- Buy whole beans: Whole beans stay fresh longer than ground coffee. Grind your coffee just before brewing for the best taste.
- Avoid freezing or refrigerating: The humidity changes when taking coffee in and out of the fridge can introduce moisture into the packaging, leading to staleness.
- Store in a cool, dry place: Keep your coffee away from sunlight to preserve its flavor.
With every cup of Primal Brew, we aim to deliver a fresh, high-quality coffee experience that’s worth sharing.